A screen capture from the 2013 edition of the ‘World of Red Bull’ series of short promotional films. (credit: Red Bull)

Story First, Everything Else Last

We need the willing suspension of disbelief to sell shoes?

Not There Yet.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store